About Chefino
Affordable, reliable, hassle-free.
Chefino was born from a simple frustration. The kitchenware market has gone in two directions: on the one hand, cheap and inconsistent; on the other hand, design-driven and unnecessarily expensive—inflated by marketing and superfluous intermediaries. What's missing is a brand that makes quality accessible without grand narratives.
That's what Chefino stands for: affordable quality, reliable service, and accessible premium design. No exaggerated claims, no boasting—just products you can count on.
Our mission
We make everyday kitchen challenges easy for everyone who cooks. Our products are logical, immediately understandable, and built to last. This way, everyone can cook with confidence, and cooking feels accessible and fun again.
Our promise is simple: Chefino makes cooking accessible with reliable products you can count on.
What you can expect from us
We keep it down-to-earth and consistent. That means calm, honest communication, solution-oriented and personal service, fast delivery, and user-friendly products that do what they promise. We comply with applicable laws and regulations and stay true to ourselves—no trend claims, no flashy positioning, no moralizing tone.
What we stand for
Chefino falls into the affordable premium category: no-nonsense kitchenware for everyday life. We win on honesty, transparency, and sincerity—not on hype or empty promises. Our undeniable advantage is simple: affordable quality accessible to everyone.
We build our credibility through our own product tests, consistent service, low return rates, and the positive experiences of our customers.
Brand ownership & license
CHEFINO is a registered trademark owned by:
Mata Hari B.V.
Torenlaan 5B
1402 AT Bussum
The Netherlands
Email: legal@wat.eco or tom@wat.eco
The CHEFINO brand is officially licensed to:
Livaro Group B.V.
Bussum, The Netherlands
Livaro Group B.V. operates the CHEFINO brand under license, including commercial activities, distribution, and brand management.
Trademark information
CHEFINO is a registered trademark.
Registered trademark
Trademark: CHEFINO
Registration number: 1527768
Jurisdiction: Benelux
Status: Registered
Additional trademark applications
The CHEFINO trademark is also subject to additional applications:
Trademark: CHEFINO
Application number: 019327538
Jurisdiction: European Union
Status: Pending
Contact
For all questions about the CHEFINO brand, please contact us via:
legal@wat.eco or tom@wat.eco
This is the official website of the CHEFINO brand.